Senior Associate

Poppy is a Senior Associate in Global Counsel’s TMT team. Poppy joined Global Counsel from the Department for Digital, Culture, Media, and Sport (DCMS) where she was in the office of the Minister for Arts. Prior to this she worked on telecommunications policy at DCMS and for a public affairs agency, where she specialized on Big Tech clients. 

At Global Counsel she advises clients on technology, media, and telecoms policy in the UK, with a particular focus on data and telecoms.

Recent examples of her work include:

  • Advising companies across the technology sector on forthcoming primary legislation, including the Online Safety Bill and the Data Protection and Digital Information Bill. 
  • Working with industry to develop recommendations to the government for greater public sector digitisation. 
  • Providing advice to a client on their campaign messaging to EU stakeholders. 

Latest Insights by Poppy Woodcock

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Doing more for less: How could the UK government benefit from greater use of technology?


Following Labour Party Conference where digitisation of the public sector was discussed widely, Conan D'Arcy is joined by Poppy Woodcock to discuss Global Counsel's recent report on digital transformation. This episode covers how the government could better utilise data to create proactive public services, potential changes to HM Treasury's spending processes and what a…

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Doing more for less: how can the UK government transform its use of data?


The last few years have had a transformative effect on the UK public sector. The pandemic exacerbated existing inefficiencies and highlighted a lack of digital and data-led systems across Whitehall, while conversely demonstrating the potential of digitisation in the public sector and the opportunities which stem from a data-led approach. 

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