Financial Times
| Indonesia’s intractable digital deficit
Jakarta is often called the world’s Twitter capital. Its digital citizens generate more tweets than any other city worldwide. Twitter has prioritised Indonesia as a key growth market and their executives take pride in quoting a McKinsey research paper that shows a 10 per cent increase in the number of internet users in a country leads to a 1 per cent rise in that country’s GDP growth.
But the relationship between social media buzz and economic prosperity is far from linear in Indonesia.