A campaign to advocate for gigabit-speed telecoms networks
Overview
One of the world’s leading digital infrastructure companies wanted to broaden support for investment in, and deployment of, gigabit-speed telecoms networks. They wanted to extend their network outside stakeholders in digital regulation, who they already knew well, and build a wider network of stakeholders in economic and sectoral policy.
Work
We delivered an integrated campaign anchored around a series of webinars with key policymakers and industry representatives, aimed at audiences in Paris and Brussels. The events were supplemented by written and audio-visual content produced by our team.
Impact
The client built new relations with a key sectoral stakeholder group for joint advocacy in favour of gigabit-speed telecoms networks. The client also significantly widened their network across the EU institutions, laying the groundwork for future engagement on telecoms policy.
