A multi-channel public policy campaign using SME research
As one of the UK’s leading fintech firms, the client wanted to ensure that the benefits of its emerging technology and services were understood by UK authorities as the regulatory landscape for payments entered a period of serious change.
We delivered a multi-channel campaign built on research we undertook with the client’s SME customers. We also provided strategic counsel to the client as it built and developed relationships with new regulatory bodies and key policymakers using the SME research as a key part of their engagement.
The client secured national media coverage for its Small Business campaign alongside recognition and positive engagement from key regulatory and government stakeholders. The business established strong relationships to enable future engagement on key emerging issues.