A strategy for engaging UK and EU health policy
Our client wanted to identify areas of alignment between its commercial strategy and the health policy priorities of EU member states and the UK. It aimed to use these to develop a programme of mutually beneficial outreach and to engage with the policy process.
We delivered a comprehensive report covering the areas of policy focus over the year ahead for each EU member state and the UK. For the former, we considered their approach to accessing the EU recovery fund, and for the latter we looked at the pipeline of policy initiatives relevant to the company.
It was important for our client to understand individual government priorities to then create linkages to their own commercial activities. As a result of work, the client was able to deploy the findings of the report with individual country teams to assist and guide their engagement with the policy process in each market.