A thought leadership campaign on the future of sustainability in the meat industry
Our client wanted to find a way to involve and engage with a diverse group of stakeholders in developing policy recommendations for how to make the meat sector more sustainable.
We delivered a series of interactive virtual events linked to the United Nations Food Systems Summit (UNFSS) to foster debate and discussion around solutions for improving the sustainability of the meat sector. We identified relevant stakeholders, developed an interactive agenda with break-out groups hosted by leading experts, and facilitated the write-up of the results as input to the UNFSS discussions.
The client was recognised by the UNFSS for its valuable contribution to the debate and used vritual events to develop opportunities to engage with new stakeholders.