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The ‘metaverse’ term was coined thirty years ago, and until recently was part science fiction, part speculation. But with Facebook’s rebranding as Meta last year, an increasing consumer acceptance of virtual interactions post-Covid, and a steady uptick of interest from new sectors (ranging from retail to public services), the metaverse suddenly seems very real. Against this backdrop, questions inevitably arise about its benefits versus causes for concern, and how these ought to be managed.

Global Counsel has produced an original report on public attitudes to the metaverse, including representative polling, as well as interviews with thought leaders, across the US, UK and France. Today, Senior Practice Director Conan D'Arcy is joined by two leaders on the project, Head of Research and Insight Raphael Malek and Associate Director Megan Stagman, to talk through the report's findings and methodology.

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