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Global Counsel bolsters China team and services

Global Counsel, a leading strategic advisory firm, today announced that it will be expanding its China coverage with the addition of Keith Zhai and Houston Huang as Senior Advisers, and Jiayu Li a Senior Associate.

The new colleagues join a team that works closely with clients across a wide range of sectors to monitor, anticipate and adapt to challenges and opportunities posed by China's global economic influence and complex domestic policy ecosystem. Collectively, they identify and assess risks and opportunities in the country and help devise market and regional strategies to optimise client exposure. They also serve as a sounding board to senior decision-makers in global corporations, providing an external perspective on China. 

Houston, Keith and Jiayu's China expertise complements that of their colleagues in Washington, DC, Brussels, London, Doha and Singapore. This comprehensive coverage allows the team to closely follow developments globally while offering advice, tracking and mapping of key public policy and stakeholder developments in the world's largest economy. 

Benjamin Wegg-Prosser, CEO of Global Counsel, said:

"We are pleased to welcome such highly respected individuals to our cadre of experts and look forward to the value they will add to our team. We know only too well from working with a wide range of clients on the evolving landscape of doing business in China and how uncertain and sensitive the issues at hand can be. With our newly expanded team, we hope we can help our clients navigate these challenges."

Andrew Yeo, Asia Practice Director and Head of Singapore, said: 

"China's rise and its impact on the global multilateral trade system has been profound, yet global corporates and investors still encounter obstacles navigating its complex domestic policy ecosystem. Our bolstered team of seasoned executives means we can help our clients navigate this ecosystem." 


Keith Zhai, Senior Adviser. Keith brings over two decades of experience, having won multiple awards as a journalist reporting for The Wall Street Journal, Bloomberg, South China Morning Post and Thomson Reuters on the interplay of China's internal politics and its global interactions. Most notably, he was part of a team of Reuters reporters that was a Pulitzer finalist for international reporting, specifically for their coverage of the Hong Kong protests in 2019. 

Houston Huang, Senior Adviser. Houston was most recently chief executive officer and head of investment banking at JP Morgan Securities China for seven years and before that, spent five years at Goldman Sachs where he was the Head of the China Diversified Industrial Group. Prior to this, Houston was senior managing director at China International Capital Corporation for over a decade and was responsible for their project financing and investment banking business. He served as head of their human resources committee, business development committee, and European investment banking department. 

Jiayu Li, Senior Associate. Jiayu provides macroeconomic policy analysis to GC's clients, with a focus on the nuances of operating in the Chinese market. Her prior experience as an in-house commodities analyst of China's industrial policy uniquely equips her to advise senior management on matters of market expansion and regulatory frameworks. 

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About Global Counsel 

Global Counsel is a strategic advisory firm. We help companies and investors across a wide range of sectors anticipate the ways in which politics, regulation and public policymaking create both risk and opportunity - and to develop and implement strategies to meet these challenges. Our team has experience in politics and policymaking in national governments and international institutions, backed by commercial acumen and deep regional and local knowledge. Our offices in Brussels, London, Singapore, Doha and Washington, DC are supported by a global network of policymakers, businesses and analysts. Find out more here