The UK general election 2024

What it will mean for the UK’s political, legislative and regulatory agenda

A sustained Labour lead in UK polls is the single most important trend in UK politics. After losing the 2019 election heavily and trailing the Conservatives through 2019-21, Labour have maintained a consistent poll lead since December 2021. They have a serious prospect of winning the general election this July. ​ 
With elections come new mandates for policy initiatives and agenda, presenting risks and opportunities for corporates and investors operating in the UK. Global Counsel’s UK policy experts are uniquely placed to help clients to understand these risks and opportunities, fine-tune engagement strategy, and guide engagement with the policy process that outlive the election cycle. 
Approach
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Our approach
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During the campaign

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We advise clients on the main political parties' policy platforms, highlighting to clients what they should read into the campaign, and presenting likely general election scenarios. We provide email briefings, regular client calls and flash updates with GC advisors throughout the campaign, coupled with ongoing support, advice and counsel throughout the campaign.

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After the election

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We work with clients to prepare for a possible change in government - identifying key position holders, crunch points in ongoing policy initiatives and helping clients to pivot their objectives accordingly. This includes everything from setting out a revised advocacy strategy for the first 100 days to very immediate tactical advice on how to approach a new government. 

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Looking ahead

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Planning for the long term

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We advise clients to tailor or nuance their approach in view of a potential new government, identifying messaging terrain, understanding their audience, and horizon scanning for risks and opportunities. There will be many policy and regulatory initiatives where there is no immediate clarity on the government's position, and precise positions will be defined over time.